Rumelt, Richard P. Good Strategy, Bad Strategy: The Difference and Why It Matters. London: Profile Books, 2017. In discussions of strategic leadership, particularly in the world of business, there are few names as well-respected as Richard Rumelt and few texts as widely praised as Good Strategy, Bad Strategy. Currently a long-standing professor at UCLA, Rumelt has experience not only as a teacher of management strategy at Harvard and INSEAD in [&hellip